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2021 · technical strategy · systems architecture

EnterpriseTradingArchitectureTransformationatoOh!media

Architected and delivered a distributed trading ecosystem and real-time data pipelines, defining the technical strategy for a modernised media booking platform.

Challenge

A monolithic trading platform struggling under peak campaign demand, with rigid data flows between booking, scheduling, and reporting that made even small platform changes high-risk.

Solution

Defined technical vision and reference architecture, implementing domain-driven design with event-sourced microservices and real-time analytics capabilities.

Outcomes

Increased booking throughput during peak demand periods

Reduced campaign setup time from days to hours with automated pipelines

Improved infrastructure efficiency while increasing resilience

Technologies

Node.jsPostgreSQLAWSKubernetesDatabricks
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